Digital Workshops

Create Marketing Campaigns with Mailchimp

Wednesday 8 May
Ted Kenna Room, Hamilton Performing Arts Centre

Email marketing is a low-cost way to promote your small business. Frequent email campaigns can have a positive effect on brand loyalty and awareness if used to inform, engage and reward participants. So how do you make your campaign stand out in the surge of emails landing in a customer’s inbox daily?

Develop strategies that align with your business goals. Improve customer loyalty and market share. Send content that consumers value. You can take advantage of email marketing to encourage online sales, traffic to your online store, and authentic customer recommendations.Here’s a quick taste of some of the topics we’ll discuss:
• The significance or email marketing for your small business
• Incorporating email marketing in your digital strategy
• Building a targeted email list
• Writing effective subject lines and campaign content
• Creating engaging designs for your campaigns
• Rules and etiquette—the dos and don’ts of email marketing


This workshop is for small business owners who want to:
• Understand email marketing and its place in small business
• Learn how to create professional email marketing campaigns
• Connect with customers—and stay connected (no unsubscribes!)

Register for this workshop to learn how to use email marketing, engage recipients, and get value from your audience here .


Social Media Marketing 101

Wednesday 8 May
Ted Kenna Room, Hamilton Performing Arts Centre

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Here’s a quick taste of some of the topics we’ll discuss:
• Why social media is important for small business
• Which platforms will drive the most customers to your small business
• Creating a content distribution strategy to maintain a consistent brand
• Utilising social media management tools to schedule posts and analyse performance

This workshop is for small business owners who want to:
• Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
• Create and optimise social media profiles/pages for their small business
• Walk away with practical knowledge and the confidence to use social media!

Register for this workshop to take advantage of social media and improve the online reach of your small business here.



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